Crunch Time: Cereal To-Go is a food truck company inspired by the classic cereal box look. The “Crunch Time” logo uses fun, bold typography to reflect that. Additionally, I illustrated a mascot for the cereal company, as mascots are also a signature trademark of the classic cereal box style. With Connie the Cow as the face of the company, I then decided to add cow print as the main pattern for the brand. This project contains multiple assets: the food truck itself, a menu, the packaging, and employee wearables. The food truck has a fun “spot the difference” game on the back to represent the fact that classic cereal boxes usually have a game on the back to play while eating. Similarly, I also added a word search on the back of the primary package, the cereal box. The cereal box package serves as the bowl for consumers to eat their cereal out of. The milk carton is the secondary package and stands as a separate entity so that milk can be added to the bowl at any time. The utensil holder is the packaging that the spoon is given in. What makes “Crunch Time: Cereal To-Go” a company that stands out from the rest is that it works for either breakfast or dessert. With a variety of cereals, milks, and toppings to choose from, the possibilities are truly endless!

I included mock-ups of the packaging as well as actual photographs of the packaging I built myself. In the gallery below, the mock-ups are presented first, and the actual packaging is shown after.

Softwares used: Adobe Illustrator and Photoshop


Art Direction / Brand Identity / Logo Design / Package Design / Illustration / Print