El Medano Posada is a hotel based in Cabos San Lucas, Mexico. The hotel itself is namedafter El Medano Beach, which is the center of tourist activity in Cabo San Lucas. Thehotel’s logo is kept simple for a reason, with it just being the letters M and P. This is sothat it could later be turned into a more interesting textile pattern that can be found inside each hotel room. The imagery of the beach and mountainous horizon line is a line art representation of what the actual El Medano Beach looks like. This line art can also be found on the hotel toiletries. Finally, theblue, green, and orange color palette is used to emphasize the tropical atmosphere.

Softwares used: Adobe Illustrator and Photoshop

Art Direction / Brand Identity / Package Design / Logo Design