Age More, Worry Less is an ad campaign that focuses on promoting the positives of aging rather than the negatives. A lot of people fear getting older because there are negative beliefs associated with it: we have less energy, more wrinkles, and can become more forgetful. However, many people often forget that growing up can be a beautiful thing if we simply learn to embrace it instead. This ad campaign mainly focuses on the benefit of worrying less about things as we age. When we are young and hyper-focused on those around us, we tend to live for others and base our actions/ideas on the opinions of others. However, the great thing about getting older is that we begin to worry less about the opinions of others and care more about our own opinions, values, and beliefs. Essentially, we learn how to live for ourselves and not other people. This project consists of three sets of posters and two Instagram stories which serve to promote the campaign.
I’d also like to point out that this specific advertising campaign does not include a call to action—its sole purpose is to provide comfort to those who may be scared of growing older and show them that there really is nothing to be afraid of!

Softwares used: Adobe Illustrator and Photoshop


Art Direction / Poster Advertisement / Print and Digital / Typography / Illustration / Social Media